About

Hi! I’m Laura La Rue, the founder of Ride or Dye Ojai. My journey with natural dyeing began with a good friend in 2019 in magical Ojai, California.  Back then, it was all about experimenting—tie-dyeing anything we could find: old t-shirts, vintage Levi's, and stained bed sheets.

What started as a creative escape has now blossomed into my full-time passion and career. Today, I live in a stationary school bus with my 1 year old daughter, my beekeeper boyfriend, my wiener dog, June Carter, our man in black cat, Johnny Cat, and our goats, Thelma & Louie. We are surrounded by land where I grow and forage the plants that inspire my work. From walnuts to indigo, each plant holds a story, and I use them to create one-of-a-kind pieces—bandanas, socks, baby onesies, and more—that celebrate the beauty of imperfection and the unpredictability of nature.

At Ride or Dye, every item is a labor of love and a reminder that life’s best surprises come when you embrace the unexpected. Thank you for being part of this colorful journey!